{"id":6507,"date":"2019-10-30T13:11:51","date_gmt":"2019-10-30T10:11:51","guid":{"rendered":"http:\/\/www.getts.ro\/highlights\/?p=6507"},"modified":"2019-10-30T13:12:47","modified_gmt":"2019-10-30T10:12:47","slug":"pretul-este-o-chestiune-matematica","status":"publish","type":"post","link":"https:\/\/www.getts.ro\/highlights\/pretul-este-o-chestiune-matematica\/","title":{"rendered":"Pretul este o chestiune matematica"},"content":{"rendered":"<p><strong>Un nou an, noi bariere dep\u0103\u0219ite! Iat\u0103 c\u0103 \u00een 2018, de\u0219i ne-am propus o cre\u0219tere p\u00e2n\u0103 la nivelul de 120.000 de clien\u021bi, am realizat un num\u0103r de 133.828, o cre\u0219tere de 18.760 de clien\u021bi, adic\u0103 a doua cea mai mare cre\u0219tere din istoria brandului! V\u0103 mul\u021bumim!<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Pentru c\u0103 Rom\u00e2nia se confrunt\u0103 cu o criz\u0103 de resurse umane \u00een toate domeniile, ne dorim ca pe parcursul anului 2019 s\u0103 punem accentul mai mult pe formarea personalului, pe perfec\u021bionare \u0219i evolu\u021bie \u00een toate departamentele, cu scopul final de a cre\u0219te gradul de satisfac\u021bie \u00een cadrul saloanelor noastre. De asemenea, trebuie redus\u0103 presiunea pe costuri, pentru c\u0103 devalorizarea continu\u0103, chiriile, utilit\u0103\u0219\u021bile, materiile prime, salariile \u0219i produsele folosite cresc \u00eencontinuu. La fiecare \u00eenceput de an, furnizorii mari cresc pre\u021burile, anul trecut am avut o cre\u0219tere \u00eentre 5-14% la toat\u0103 gama de produse, iar anul acesta un val de scumpiri \u00eentre 2-13%. Modelul de business este unul vestic, cu toate costurile lunare, cu acelea\u0219i produse, cu chirii poate chiar mai mari dec\u00e2t \u00een vest, cu cheltuieli procentuale, cu investi\u021bii ca afar\u0103, dar cu \u00eencas\u0103ri \u00een lei ca \u00een Rom\u00e2nia. \u0218tim c\u0103 e greu, dar c\u00e2nd unii clien\u021bi afirm\u0103 pe re\u021belele sociale c\u0103 un serviciu este scump, la ce se raporteaz\u0103 ? La alte businessuri care func\u021bioneaz\u0103 \u00een malluri? Nu. Ci la apartamente modificate sau spa\u021bii comerciale vechi. Ei compar\u0103 pre\u021bul \u0219i nu \u021bin cont de mediu, investi\u021bii, dot\u0103ri, tehnologie etc., de parc\u0103 nu ar exista. Nu compar\u0103m acelea\u0219i lucruri, e ca diferen\u021ba \u00eentre o \u0219aormerie \u0219i un restaurant, de\u0219i la ambele po\u021bi m\u00e2nca.<\/p>\n<p>Pre\u021bul este o chestiune matematic\u0103. La costuri se adaug\u0103 o mic\u0103 marj\u0103. Chiria lunar\u0103 \u00eentr-un spa\u021biu de mall este mai mare dec\u00e2t \u00eentreaga \u00eencasare\/lun\u0103 a multor saloane, iar la noi dureaz\u0103 4-5 ani p\u00e2n\u0103 reu\u0219im s\u0103 recuper\u0103m investi\u021bia. Oricine a mers \u00een str\u0103in\u0103tate a observat cum, la saloane submediocre, costul unui sp\u0103lat-uscat la p\u0103r mediu\/femei este de 35 de euro minimum. Adic\u0103 170 de lei. \u0218i vorbim de dot\u0103ri de 2-3 stele. Noi avem dot\u0103ri de 4-5***** \u0219i pre\u021buri la jum\u0103tate, de\u0219i toate costurile noastre sunt vestice \u0219i duble. La noi acela\u0219i serviciu cost\u0103 17 euro, sc\u0103z\u00e2nd TVA, r\u0103m\u00e2nem cu 14 euro. Apoi, se mai reduce prin discountul de puncte, cu minimum 8%, la 4**** sau 5*****. De fapt, diferen\u021ba \u00eentre acest pre\u021b \u0219i cel de pia\u021b\u0103 este de c\u00e2\u021biva euro. Oare c\u00e2te servicii de 12,8 euro trebuie s\u0103 facem\/loca\u021bie\/lun\u0103 pentru a ne acoperi aceste costuri?<\/p>\n<p>P\u00e2n\u0103 la urm\u0103 trebuie \u00een\u021beles c\u0103 cine \u00ee\u0219i dore\u0219te sisteme profesionale, de design, de siguran\u021b\u0103, tehnice, de calitate, de ambian\u021b\u0103, de tehnologie de v\u00e2rf, de imagine \u0219i brand, la 4-5*****, toate vin cu un cost ata\u0219at. Pozi\u021bionarea unui brand se poate accepta sau nu, nu trebuie s\u0103 fie o vin\u0103 \u00een ochii celor care nu v\u0103d diferen\u021bele, nu apreciaz\u0103 sau nu-\u0219i permit deocamdat\u0103. Brandurile au \u00een spate sisteme de cercetare \u0219i dezvoltare ce genereaz\u0103 plus valoare, #ncontinuu, \u0219i de aceea sunt pre\u021buite \u0219i pre\u021bioase. Ele sunt aspira\u021bionale \u0219i devin mai accesibile pe m\u0103sur\u0103 ce \u00eenaint\u0103m \u00een v\u00e2rst\u0103 \u0219i ne stabiliz\u0103m financiar. Evident, sunt clien\u021bi pentru care normalitatea acestei industrii arat\u0103 altfel. De aceea, c\u00e2nd ne compar\u0103, asociaz\u0103 lucruri diferite \u0219i le evalueaz\u0103 cu aceea\u0219i gril\u0103, respectiv propria normalitate dat\u0103 de experien\u021bele trecute, oriunde numai \u00een GETT\u2019S nu. \u0218i uite cum ajungem s\u0103 nu \u00een\u021belegem de ce pre\u021bul unui tuns de b\u0103rba\u021bi include gratuit sp\u0103latul sau de ce trebuie s\u0103 se spele.<\/p>\n<hr \/>\n<p>Text: Lucian Miess, GETT&#8217;S Salons Owner<\/p>\n<p>GETT&#8217;S Highlights Magazine, No 27<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Un nou an, noi bariere dep\u0103\u0219ite! Iat\u0103 c\u0103 \u00een 2018, de\u0219i ne-am propus o cre\u0219tere p\u00e2n\u0103 la nivelul de 120.000&#8230;<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[24,48],"class_list":["post-6507","post","type-post","status-publish","format-standard","hentry","category-editorial","tag-editorial-2","tag-getts"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pretul este o chestiune matematica - GETT&#039;S Highlights<\/title>\n<meta name=\"description\" content=\"\u00een 2018, desi ne-am propus o crestere p\u00e2na la nivelul de 120.000 de clienti, am realizat un numar de 133.828. 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