{"id":5047,"date":"2018-11-27T14:28:34","date_gmt":"2018-11-27T11:28:34","guid":{"rendered":"http:\/\/www.getts.ro\/highlights\/?p=5047"},"modified":"2019-10-21T16:24:03","modified_gmt":"2019-10-21T13:24:03","slug":"paternitatea-si-originea-brandului-getts","status":"publish","type":"post","link":"https:\/\/www.getts.ro\/highlights\/paternitatea-si-originea-brandului-getts\/","title":{"rendered":"Paternitatea \u0219i originea brandului GETT’S"},"content":{"rendered":"

Succesul poate fi atins de mul\u021bi, dar f\u0103r\u0103 viziune, munc\u0103 \u0219i constan\u021b\u0103, se pierde. Ne place ceea ce facem, suntem \u00eempin\u0219i de creativitatea care ne zg\u00e2nd\u0103re \u0219i nu ne las\u0103 \u00een pace p\u00e2n\u0103 nu se manifest\u0103.<\/strong><\/p>\n

\u0218i pentru c\u0103 la 20 ani este momentul s\u0103 facem lumin\u0103 asupra unei confuzii majore ce exist\u0103 \u00een pia\u021b\u0103, \u00een mod fals, trebuie s\u0103 vorbim \u0219i despre paternitatea acestui brand. Scopul acestui articol este s\u0103 vorbim despre adev\u0103r, origini, istoric, \u0219i nu despre lauda de sine. Toate elementele de mai jos nu sunt cunoscute, pentru c\u0103 nu sunt vizibile, iar dac\u0103 noi nu le prezent\u0103m, lumea nu \u0219tie c\u0103 exist\u0103. Ele nu vin dec\u00e2t s\u0103 descrie un sistem complex, o g\u00e2ndire de ansamblu care este apanajul managementului, cu scopul de a ar\u0103ta c\u0103 persoana care \u00ee\u0219i arog\u0103 drepturi \u0219i creeaz\u0103 confuzie \u00eentre noi \u0219i brandul lor este dep\u0103\u0219it de a\u0219a o complexitate, \u0219i deci, \u00een imposibilitatea de a fi creat, sistematizat \u0219i dezvoltat GETT’S.<\/p>\n

O afacere nu este un singur om, ci o echip\u0103. GETT’S nu a fost, nu este \u0219i nu va fi niciodat\u0103 doar un singur om. Cine g\u00e2nde\u0219te a\u0219a este \u00eentr-o mare eroare, care a fost indus\u0103 \u0219i promovat\u0103 \u00een mod fals de c\u0103tre o alt\u0103 persoan\u0103 concurent\u0103. \u00cen GETT’S \u015fi \u00een grupul de firme cu activit\u0103\u021bi conexe exist\u0103 peste 200 de oameni cu specializ\u0103ri diverse \u0219i complexe: personal de specialitate pe meserii \u0219i departamente diferite, ingineri, IT, recep\u0163ie, HR, contabilitate, graficieni, editori pentru cele trei reviste pe care le public\u0103m, personal de v\u00e2nz\u0103ri, marketing, personal pentru importuri-exporturi \u015fi distribu\u021bie, pentru software, franciz\u0103, logistic\u0103, traineri pentru alte saloane din Rom\u00e2nia \u015fi manageri de la middle management p\u00e2n\u0103 la top management. Activit\u0103\u021bile din grupul nostru de firme includ: softuri dezvoltate de noi de la zero, in-house, manuale opera\u021bionale de 300 de pagini, standarde certificate, modele de business la un nivel peste media interna\u021bional\u0103, m\u0103rci interna\u021bionale \u0219i modele protejate de drepturi de autor. Doar la nivel de IT putem vorbi despre un lan\u021b de saloane organizate ca re\u021bea \u00een timp real, cu program de fidelizare prin acumulare de puncte, cu produse financiare, cu platform\u0103 online de comunicare cu clien\u021bii, cu chat \u0219i program\u0103ri online, cu aplica\u021bie de mobil \u00een final testing, toate av\u00e2nd la baz\u0103 un soft profesional de tip E.R.P (cel mai complex) cu peste dou\u0103 milioane de linii de programare, dezvoltat de la zero de noi, de peste 15 ani. Toate aceste departamente au nevoie de o viziune integratoare, holistic\u0103 (\u015fi men\u021bionez asta doar pentru a clarifica, nu pentru c\u0103 ne-au murit l\u0103ud\u0103torii). Aceast\u0103 viziune mi-a apar\u021binut \u0219i \u00eenc\u0103 \u00eemi apar\u021bine, de\u015fi sper ca \u00een viitor s\u0103 nu mai fiu principalul care se ocup\u0103 de dezvoltarea grupului. Firma care a deschis primul salon GETT’S \u00een 1997 mi-a apar\u021binut din 1994, lucru verificabil la Registrul Comer\u021bului.<\/p>\n

Indiferent cine, ce idee, munc\u0103 sau contribu\u021bie a avut punctual, \u00een cei 20 de ani, la nenum\u0103ratele crize din Rom\u00e2nia, nu rezista f\u0103r\u0103 viziune. Noi nu doar am rezistat, ci am fost, suntem \u015fi sper c\u0103 vom fi liderul pe acest segment de medium-high \u015fi high.<\/p>\n

Am decis s\u0103 investesc \u00een domeniu dup\u0103 vizita la Campionatul Mondial de Coafur\u0103 de la Washington din 1996, unde am realizat diferen\u021ba dintre o industrie uria\u0219\u0103 \u00een SUA \u0219i o cooperativ\u0103 \u00een \u021bar\u0103. Av\u00e2nd studii de arhitectur\u0103, am fost \u00eentotdeauna atras de estetic, drept dovad\u0103 toat\u0103 linia de activit\u0103\u021bi conexe. Am dorit s\u0103 nu intr\u0103m \u00een marea mas\u0103, ci s\u0103 fim diferi\u021bi, vestici, interna\u021bionali, s\u0103 ne adres\u0103m unor clien\u021bi pentru care vizita la salon nu este o necesitate, ci un mod de via\u021b\u0103, care caut\u0103 luxul \u0219i standarde \u00eenalte, \u00eentr-un mediu de 5*****. Astfel, a luat na\u0219tere GETT’S Hair Studio.<\/p>\n

G\u0103sirea numelui mi-a luat \u0219ase luni pentru c\u0103 mi-am dorit s\u0103 fie un nume puternic, scurt, care s\u0103 ridice semne de \u00eentrebare referitor la pronun\u021bia corect\u0103, (\u00een rom\u00e2n\u0103 sau \u00een englez\u0103 – inspirat de afi\u0219ul filmului Face off), ceea ce a contribuit la crearea unui brand, ca orice controvers\u0103.<\/p>\n

Personal nu m\u0103 intereseaz\u0103 s\u0103 fiu o persoan\u0103 public\u0103, nu am dorit s\u0103 ies \u00een fa\u021b\u0103 \u0219i aici e o alt\u0103 cauz\u0103 a confuziei, pentru c\u0103 cine a avut interesul cre\u0103rii confuziei nu a primit niciodat\u0103 public un r\u0103spuns, \u0219i atunci, \u00een lipsa altei versiuni, s-a \u00eemp\u0103m\u00e2ntenit confuzia. Pentru c\u0103… \u201cperception is reality\u201d \u0219i unii vor s\u0103 cread\u0103 o poveste cu care \u00een subcon\u0219tient se identific\u0103 mai mult, chiar dac\u0103 nu e adev\u0103rat\u0103. Cred \u00een intimitate, \u00een decen\u021b\u0103 \u0219i \u00een faptul c\u0103 oamenii sunt defini\u021bi de ceea ce fac, nu de ceea ce spun, de ceea ce las\u0103 \u00een urm\u0103, nu de ce-\u0219i doresc sau afirm\u0103. Am \u00eent\u00e2lnit oameni vehemen\u021bi care \u201c\u0219tiu ei mai bine\u201d despre via\u021ba \u0219i munca mea. Incredibil, este vorba totu\u0219i despre via\u021ba mea, despre GETT’S – \u201ccopilul meu\u201d, despre adev\u0103r, \u0219i nu voi permite nim\u0103nui s\u0103-\u0219i aroge drepturi false asupra acestei paternit\u0103\u021bi.<\/p>\n

Am contribuit la crearea persoanelor publice, cu munc\u0103 \u015fi bani. Mul\u0163i. O mare parte din cele mai notorii nume din industrie, din Bucure\u0219ti, care ast\u0103zi ne sunt concuren\u021bi, au \u00een CV \u0219coala GETT’S.<\/p>\n

Sunt unii oameni care de-a lungul timpului, dup\u0103 ce ni s-au desp\u0103r\u021bit drumurile, au \u00eenceput s\u0103 arunce cu noroi pentru c\u0103… \u201catunci c\u00e2nd vulpea nu ajunge la struguri, spune c\u0103 sunt acri\u201d. Ni s-a f\u0103cut mult r\u0103u gratuit. Cei care promoveaz\u0103 confuziile \u00eentre GETT’S \u0219i alt brand sunt interesa\u021bi mai mult de b\u00e2rfe, de deturnarea clientelei noastre prin asocierea cu liderul industriei de 4 \u0219i 5**** \u0219i de a-\u0219i cre\u0219te afacerea pe notorietatea brandului GETT’S. Ceea ce nu credem c\u0103 le va aduce nici fericirea \u015fi nici nu va schimba cu adev\u0103rat ceva. Pe noi aceast\u0103 confuzie nu ne onoreaz\u0103 pentru c\u0103 vorbim despre branduri care se deosebesc profund prin con\u021binut, nu prin suprafa\u021b\u0103, nu prin \u201cform\u0103 f\u0103r\u0103 fond\u201d, iar munca \u0219i succesul nostru s\u0103 fie atribuite altcuiva este inacceptabil.<\/p>\n

Faptele conteaz\u0103, nu vorbele. Aceste men\u021biuni au un loc \u00een acest istoric doar pentru a avea mesajul adev\u0103rat \u00een pia\u021b\u0103, ca raspuns la campaniile de creare de confuzii. Nu ni le dorim la aniversare, dar nici nu le putem l\u0103sa \u0219i ignora. Ba chiar este momentul s\u0103 facem curat.<\/p>\n

Mi-am dorit s\u0103 am nu doar un salon, ci s\u0103 am un cuv\u00e2nt de spus \u0219i un market share \u00een aceast\u0103 industrie inexistent\u0103 atunci \u00een \u021bar\u0103, dar care trebuia s\u0103 se formeze. \u00cemi doresc ca ceea ce fac s\u0103 fac foarte bine – ingredient esen\u021bial \u00een performan\u021ba activit\u0103\u021bilor \u00een care am activat: Oriflame – 98% din v\u00e2nz\u0103rile din Rom\u00e2nia, 120.000 distribuitori, performan\u021b\u0103 cu care concuram cu \u021b\u0103rile din grupul BRIC; Revista Estetica Rom\u00e2nia \u0219i Republica Moldova – una din cele mai bune din \u00eentreaga re\u021bea de licen\u021be; software – un ERP de v\u00e2rf, \u0219i la fel putem vorbi \u015fi despre revista GHM pe care o ave\u021bi \u00een m\u00e2n\u0103, revista glossy a unui lan\u021b de saloane, care este unic\u0103 \u00een Rom\u00e2nia \u0219i printre pu\u021binele \u00een lume.<\/p>\n

Revin, succesul poate fi atins de mul\u0163i, dar f\u0103r\u0103 viziune, munc\u0103 \u015fi constan\u021b\u0103, se pierde. Nou\u0103 ne place ce facem, nu suntem \u00eempin\u0219i at\u00e2t de ambi\u021bie c\u00e2t de creativitatea care ne zg\u00e2nd\u0103re \u0219i nu ne las\u0103 \u00een pace p\u00e2n\u0103 nu se manifest\u0103.<\/p>\n

Text: Lucian Miess<\/p>\n

\"PRIMUL_SALON_GETT'S<\/a>
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Succesul poate fi atins de mul\u021bi, dar f\u0103r\u0103 viziune, munc\u0103 \u0219i constan\u021b\u0103, se pierde. Ne place ceea ce facem, suntem…<\/p>\n","protected":false},"author":1,"featured_media":5065,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,37],"tags":[],"class_list":["post-5047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editorial","category-interviu"],"yoast_head":"\nPaternitatea \u0219i originea brandului GETT'S - GETT'S Highlights<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.getts.ro\/highlights\/paternitatea-si-originea-brandului-getts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paternitatea \u0219i originea brandului GETT'S - GETT'S Highlights\" \/>\n<meta property=\"og:description\" content=\"Succesul poate fi atins de mul\u021bi, dar f\u0103r\u0103 viziune, munc\u0103 \u0219i constan\u021b\u0103, se pierde. 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